[Case Study] How Huarong Helped a Leading Indian Auto Parts Manufacturer Solidify Its Market Leaders

2022-06-15 10:58:26


This case study explores the long-term partnership between Huarong and a premier Indian auto parts manufacturer. It highlights how targeted injection molding solutions and unwavering support enabled the client to overcome production challenges, enhance efficiency, and reinforce their position as an industry benchmark for over 70 years.

The Opportunity: India's Booming Automotive Market

According to Invest India, the nation's automotive industry is on a trajectory to become the third largest in the world by 2026. Driven by the growth of electric vehicles and IoT integration, the sector continues to attract significant investment. While challenges like semiconductor shortages have existed, they have also spurred greater investment in local production, signaling a robust future for India's automotive supply chain.

 

 

The Partner: An Industry Leader with a 70-Year Legacy

Seizing the opportunity in the 1980s, Huarong's client entered the automotive lighting and components industry. Today, with over 70 years of history, they have become a benchmark company in India—a leading manufacturer and supplier of critical auto parts and systems. Their success is built on a foundation of quality and innovation, which requires partners who can meet their exacting standards.

 

 

Solution 1: Mastering Bulk Moulding Compound (BMC) Production with the HMC Series

During a factory visit, Huarong’s team identified a critical need for stable, high-volume production of parts made from Bulk Moulding Compound (BMC). As a manufacturer with one of Taiwan's most comprehensive ranges of injection molding machines, Huarong provided a tailored solution.

Instead of a standard machine, we recommended the HMC Series, specifically designed for thermoset materials like BMC. This choice stabilized their production and significantly increased output. The customer, persuaded by our technical expertise and sincere service, adopted the HMC series. Today, dozens of these machines operate in their factory, a testament to their unique features and Huarong's reliable support.

HMC Series

Product: BMC Injection Molding Machines – HMC Series

 

Key Features of the HMC Series for BMC Production

  • Auto Feeding Mechanism: Ensures speedy and consistent material feeding for efficient molding.
  • Dedicated Injection Screw: A specialized wear-proof and corrosion-resistant screw designed for the abrasive nature of BMC, ensuring superior durability.
  • Isolation Boards: Minimize heat transfer to the platens, protecting the machine and improving process stability.
  • Individualized Mold Heating Control: Allows for precise temperature management across the tool, ensuring consistent quality in finished parts.
  • Accumulator Assisted Injection (Optional): Provides rapid injection for a high-gloss surface finish and faster cycle times.

 

 

Solution 2: Doubling Efficiency for Insert Molding with the YH Vertical Series

As the client sought to expand their product line into automotive filters, a new challenge emerged: the need for an efficient insert molding process.

Leveraging our extensive experience, Huarong demonstrated our capabilities not just in horizontal machines, but also in a complete range of vertical injection molding machines. We helped the client optimize their mold design and embedding methods, leading to a new phase of our long-term partnership.

For this application, we recommended the YH Vertical Clamping, Vertical Injection Series, equipped with a double sliding table. This configuration dramatically improves productivity.

YH Series

Product: Vertical Clamping Vertical Injection Machine - YH Series

 

How the Double Sliding Table Boosts Productivity

  • Continuous Operation: While one lower mold is inside the machine for injection, the operator can safely load inserts into the second lower mold on the outside.
  • Reduced Idle Time: The machine's downtime is virtually eliminated, as the cycle of loading and molding occurs in parallel, maximizing output.

 

Core Strengths of the YH Series

  • Optimized for Inserts: The four-column vertical clamping design provides clear, easy access for placing inserts.
  • Powerful & Smooth Injection: A balanced double-injection cylinder system ensures consistent and powerful performance.
  • Fast & Secure Clamping: The double-action clamping cylinder provides fast closing speeds with a high-pressure, secure lock.
  • Space-Efficient Design: The simple structure and vertical orientation occupy minimal floor space.

 

 

The Results: A Partnership Built on Durability and Trust

Huarong’s core value of "Quality-Innovation & Industry-Alliance" is proven through this nearly decade-long machinery deployment. The client’s continued confidence is the ultimate measure of success.

 

Customer Insight: The Deciding Factor for Long-Term Trust

"The abnormal rate of Huarong's machines has been exceptionally low over the years. Their durability and reliability give us the confidence to keep purchasing from them, even in the case of local anti-dumping tariffs. For us, where cost and production efficiency are paramount, Huarong has consistently delivered more than expected value."

 

 

The Huarong Advantage: Local Service and True Customization

Understanding that reliability is key, Huarong became the first Taiwanese injection molding machine manufacturer to register a company in India.

  • Dedicated Local Support: With offices in Delhi, Ahmedabad, Pune, Bangalore, and Chennai, we train local engineers to provide instant, zero-time-difference after-sales service and troubleshooting.
  • Beyond Standard Machines: While other agents may only offer standard specifications, Huarong provides solutions that make money for our customers. We communicate flexibly and deliver customized machines tailored to specific production needs.

Trust is built on sincere communication and a relentless focus on the customer. Huarong is committed to being the most worthy partner for investment and industry alliances, dedicated to meeting every injection molding need.

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